michael roberson
door to door designer
wordware (westin mirner)
Wordware (S24) is an AI context lab in SF. They chose to go with Semiotic when we were an AI-native design firm. We were tasked with creating their landing page after they raised their $30M seed round (the largest seed round in YC history at the time). We collaborated closely with Westin Mirner, Wordware's super talented founding designer. We realized his vision with Semiotic's AI agents; our internal tools handled micro interactions, animations, and end-to-end implementation.
Playvision (F25) is an AI-driven basketball analytics platform. The team approached us when we were an AI-native design firm. For a startup with a flashy one liner: "AI money ball", we had to pull all the stops. Here's an example of some of the hype they earned from the landing page design. We're now working on ways for non-designers to be able to easily create these video scroll animations with semiotic.com.
Imagine AI (F25) automates b2b content creation; it's a really good AI ghost writer that's trained on all of your thoughts and opinions. They also approached us when we were an AI-native design firm. The 3D product mockups were done by hand, now our agents can spin these up quickly with natural language. Our focus: making the site have an airy, cloudy, and imaginative look.
Hyperbrowser (S21) supercharges your AI agents with lightning-fast cloud browsers. Hyperbrowser also approached us when we were an AI-native design firm. We built a site with 3D ASCII elements, sharp lines, hover animations, and thunder. We made the product look fast and we made the site feel technical.
Sauna (S24), by Wordware, is an AI assistant built for compounding context. It learns your taste, detects hidden patterns, augments your brain context and works proactively. Back when we were an AI-native design firm, we used internal tools to rapidly ideate and implement a no scroll minimal landing page that makes you feel like you're in a Sauna.